Real Estate


“Identifying and qualifying the next generation of Walter Wayne clients”

Walter Wayne Commercial Realty (WWCR) is the marketing arm of the Walter Wayne Group. They are responsible for identifying and qualifying tenants for future commercial developments.  Through investment in prospect generation strategies, affiliated business networks and community outreach, WWCR identifies and qualifies new tenants and property locations ranging from agriculture to healthcare.


As a member of several strategic marketing services like CoStar Marketing Group, WWCR has access to strategic leasing information.  This information includes active businesses leasing space within a targeted market area of a Walter Wayne development.  This information includes lease terms, base rents, use of space, lease incentives and other information needed to determine market conditions for a new development. Overall, the CoStar reports as well as other market data organizations help WWCR determine the demand for leased space and qualify prospects for new and existing developments.

WWCR’s success is also attributed to its membership and active involvement with certain industry trade networks.  For example, International Council of Shopping Centers (ICSC) is a business networking association for the retail and commercial tenant industry. Through ICSC WWCR is exposed to commercial prospects who are expanding their businesses. Each year businesses are attracted to a Walter Wayne development or placed in a development marketed by Walter Wayne.

Community relationships are at the heart of WWCR’s success. By understanding and supporting a community’s comprehensive plan, WWCR can more efficiently attract new business to the local area.  Through volunteerism and financial support, WWCR is investing in the economic future of its community alliances.