DC Comics announced last week that Wonder Woman has gotten a makeover. Compare the Lynda Carter version to the new one on the right.
I’m not a fashionista, but I don’t understand why the New Wonder Woman is rockin’ out with a jean jacket and what appear to be weightlifting gloves. Seems very 80s to me. What’s more, she seems to be wearing a swatch of Victorian-era furniture upholstery around her waist, for some reason. Seems odd to me. I am not sure how those fashion accessories will help her fight crime, unless her plan is to confuse her enemies into submission. THAT SAID, entertainment characters are a lot like traditional consumer brands, and as such, folks will quickly get used to the new standard.
Like Pavlov’s Dogs, consumers have been conditioned by untold millions of advertising, packaging, and promotional impressions over their lifetimes to not only accept products that are “New! Improved!”… but actually demand them. The engineers of this makeover at DC Comics should not fret… and I hope they have the gumption to hold their ground if an angry mob forms on the web and tries to get them to go back to the familiar. As I have blogged in the past, I think that web-based lynch mobs, with all their venom and virtual torches, are a true scourge in marketing, and can strike a dealthly blow to any marketer trying to innovate — but that’s a different subject. I don’t actually like the New Wonder Woman (and REALLY didn’t like the new, now old Gap logo), but I think it is important for marketers to try new things and stick with them long enough to see if they really work or not. Crowds are inherently conservative (from a behavioral standpoint, not necessarily political), and will almost always trash anything that is new.
In any event, Lynda Carter said she was on board with the updated Wonder Woman, and if she is, then I guess I am too. I just hope Lynda doesn’t start wearing that stuff herself.