“The principals of CSG are unflagging in their enthusiasm for their clients’ mission, and unparalleled in their attention to detail and in their creativity in crafting and delivering a message to the target audience.”
— Kurt Wehrmeister, Director, Communications & Public Affairs, Moose International
Buying media time is easy; earning media attention requires newsworthy, relevant and unique ideas to help you stand out among the crowd. We listen to your story, create news hooks to garner media interest, connect with reporters, producers and bloggers and get your story placed.
Our team has garnered media attention for clients in high-profile outlets including USA Today, CNBC, People Magazine, the Wall Street Journal, and Harvard Business Review’s Blog. We have even worked with the producers of the Today Show, Queer Eye for the Straight Guy who dedicated an episode to a client, the Doctors, The Talk, and Dr. Oz.
From the increasingly competitive print media to the advent of influential blogs, we understand how the media work and continue to evolve in this rapidly changing world. Our relationships with national and local media run deep. We continue to expand these connections as media outlets evolve and new types of media form. Picking up the phone and calling a producer at CNBC is a job for a senior level PR professional. Our clients count on us to tell them what is and what isn’t newsworthy. We are experts in identifying the most newsworthy angle. Our reputation in the media depends on it.
Your brand has a story to communicate. We help develop that story to ensure that every encounter with your audience is consistent and on message.
More than just a logo, branding positions your organization for optimal exposure to your target audience. We help differentiate your brand by fully integrating your stakeholders, “products” (tangible or intangible), reputation within the industry…and even in the media. We offer practical and effective ideas to ensure each touchpoint with your constituent has the potential to educate and influence perception and behavior.
Whether it be the launch of a new product, a change in leadership, or a reinforcement of current perceptions, we understand the intricacies of communicating effectively with internal audiences, from bottom to top and everywhere in between.
A crisis is generally the worst time to be planning for one. Therefore, we attempt to troubleshoot before problems arise,—as it’s been instilled by one of our well-known clients “always be prepared!”
A good spokesperson will react. A great spokesperson will lead. Let us hold your next media training for one or more of your company’s spokespeople, and you’ll immediately see the difference proper training can make.
Our programs are customized to meet the needs of individual clients. In addition to teaching skills, these “hands-on,” intensive training sessions will help us finalize our recommendations for your organization’s spokesperson to address a variety of opportunities calling for “expert” media commentary.
Participants will leave each session having learned to:
- Understand the news process and how to meet reporters’ needs
- Apply their rights and responsibilities as a spokesperson
- Deliver effective messages
- Employ skills to control print and broadcast interviews
Public opinion matters. And what moves public opinion, in part, is impactful grassroots community outreach. While much of our work focuses on public relations and marketing, CSG also creates community outreach programs for organizations whose issues demand that they reach their audience at a grassroots level.