“Fantastic job! CSG made the perfect partner for the Little PINK Book Empowerment event (littlepinkbook.com) in Chicago. Their team jumped right in, secured our moderator and got the word out to women executives and business organizations through traditional and social media. We couldn’t have done it without their help.”
— Cynthia Good, CEO Little PINK Book
Beetle Busters: Asian Longhorned Beetle public awareness campaign in Chicago
Concerned about the threat the long horned pests posed to Chicago’s trees, we partnered with the USDA to educate citizens about the dangers of the Asian Longhorned Beetle (ALB) and to encourage Chicagoans to search and report when they found one. The community outreach campaign focused on motivating both adults and kids living in the 26-square-mile target area to periodically look for the beetle and report both positive and negative findings to the USDA (“I think I saw the beetle” or “I looked but did not see the beetle”.). The highlights of the campaign included a partnership with the Chicago Park District, community outreach in neighborhoods, outreach to aldermen, media outreach and a high profile kick-off event.
We hosted a high profile campaign kick-off event at a Chicago park, in which Beetle Busters and Chicago VIPs from the alderman to top city officials participated. A VW bug with the Beetle Buster logo, hotline and website secured to the car doors made its way through the city of Chicago.
The event garnered citywide media coverage in major media outlets including the Sunday edition of the Chicago Sun-Times, an AP story, coverage on all television stations, and a front-page story and photo in the Pioneer Press newspaper chain.
Most importantly, the campaign motivated citizens to search and report in all target areas.
Girl Scouts of Greater Chicago and Northwest Indiana
Reality Check: Girls Get Real
From Jersey Shore to Teen Mom, one wonders what watching Reality TV means for girls today? So, we partnered with our client, Girl Scouts of Greater Chicago and Northwest Indiana (GSGCNWI), to create and launch Reality Check, an integrated marketing campaign designed to empower girls ages 13-17 (Girl Scouts and non-Girl Scouts) to share the “real” realities of their lives.
To bring more attention to the campaign, we pursued and secured “celebrity” volunteer spokesperson, America’s Next Top Model contestant and “fiercely real” model Kasia Pilewicz, who served as the talk show co-host, alongside Maria Wynne, CEO, GSGCNWI. The event was an opportunity to obtain instant reactions about the research on girls and reality TV from both Girl Scouts and non-Girl Scouts.
In addition to the live program, a PSA featuring Kasia was produced and aired on WGN-TV. Kasia also conducted a video interview exploring her perceptions of reality TV. A video contest was also held encouraging girls ages 13 to 17 to create a two-minute video reflecting their own “reality”. The campaign employed social media vehicles to promote the contest including the website where girls could enter the video contest. The contest was promoted heavily through Facebook and Twitter. A Reality Check blog was created on Chicago Now.
The campaign was a success in engaging teen girls to voice their own opinions through a variety of media channels. Reality Check obtained wide spread media coverage in traditional media and social media outlets. Following the kick-off there were over 2,200 people who visited the website. The campaign was promoted through Reality Check social media vehicles, in partnership with the other partners’ vehicles. Most importantly, we began to engage more girls—including non-Girl Scouts—in an initiative designed to create a voice for girls to express themselves.
NorthShore University HealthSystem
NorthShore looked to CSG to develop creative events and partnerships that would draw attention to the critical services NorthShore provides. When the NorthShore Cardiology Group integrated with NorthShore University HealthSystem, CSG came up with the tagline “Putting the Heart Before the Course” for an event aimed at establishing a relationship among local referring physicians and NorthShore cardiologists. And, for the Associate Board’s “Under the Harvest Moon” annual fundraiser CSG developed a “Goodnight Moon” book promotion tie in with a local bookstore.
CSG continues to work with NorthShore promoting the Be Well-Lake County diabetes management program on a variety of initiatives including the community garden. View article via Chicago Tribune
Egon Zehnder International
Positioning experts as thought leaders
CSG teamed up with the executive search firm Egon Zehnder International to help increase awareness of the firm in the U.S. Our goal was to position EZI consultants as experts focused on C-level and Board of Director assignments. We developed messaging and outreach initiatives for seven practice areas (Board, CEO, CFO, Telecom, Financial Services, Sustainability, Legal, High Tech). Our ongoing work included preparing and training EZI experts to conduct effective media interviews and secured placement of bylined articles in Industry Week, Corporate Board, among others.
The CSG team monitored the media to identifying opportunities for EZI executives to respond to breaking news and developed media alerts on a range of breaking news stories (CEO succession, director pay, Board shakeups, SEC issues) resulting in coverage in major media including Fox-TV, CNBC, WSJ and BusinessWeek.
OMNI Youth Services
CSG Garners High Profile Coverage of Fundraising Event Featuring Legendary Comedian Jay Leno
CSG garnered headlines for OMNI Youth Services’ 40th Anniversary Celebration “An Evening of Laughs with Jay Leno” featuring a performance by Legendary Comedian Jay Leno. CSG was retained by OMNI to manage all media and social media outreach for the high profile event. The strategy included obtaining high profile media and social media coverage; securing sponsorships with NBC5 and WTMX FM 101.9; managing corporate outreach initiatives with Harley-Davidson and Allstate; and coordinating all advertising in newspapers, radio, Facebook, Living Social.
The event, held at the Cadillac Palace Theatre, raised over $300,000. The event benefits the Girls After School Program (GAP) which provides a safe haven after school, teaches life skills and promotes positive self-image for teen girls. GAP includes REALITY Theatre, a teen troupe dedicated to promoting positive, healthy lifestyle choices through original theatre; and the Outdoor Wilderness Therapy and Adventure Program, utilizing outdoor expeditions to overcome presenting challenges, develop life skills and the motivation to pursue a more promising productive future. For more information go to www.omniyouth.org.
Heard of Moose?
If you haven’t, you will soon. CSG and our long-standing client, The Moose, an international organization of roughly 1.1 million men and women, embarked on the largest public education campaign in the history of the Moose organization. The campaign, Heard of Moose?, was designed to raise general awareness of the Moose organization, its endeavors for children in need (Mooseheart Child City & School west of Chicago), for its senior members (the Moosehaven retirement community near Jacksonville, FL) and other programs. The men and women of the Moose conduct community service programs valued between $75 million and $100 million annually throughout North America.
Advertising for the Heard of Moose? campaign incorporated a variety of media. Vibrantly colored images focused on action-oriented people demonstrating key aspects of the Moose mission, including caring for the young; caring for seniors; community service; and celebrating life. All creative components tied to the call to action: go to www.HeardOfMoose.org.
In addition, to the outdoor advertising, radio advertisements that captured the attention of listeners as they drove to work were created and aired on country music and news stations throughout Tampa. An 8-page, Heard of Moose? special section was developed and inserted in the Tampa Bay Tribune and Tampa Bay Times.
The campaign generated buzz throughout the Tampa community and beyond. The Heard of Moose website generated numerous inquiries about membership, a great deal of pride and excitement among members and the Facebook page resulted in hundreds of new fans. The organization is now talking about expanding the program in other markets.
CSG provided external and internal communications services to Furmanite. Communications initiatives included the development of client case studies highlighting success stories; writing and distributing news releases announcing new client projects and writing articles for the company newsletter.
The case studies were used to educate potential clients about Furmanite’s services and to further develop current client relationships. In addition, CSG helped keep Furmanite’s field technicians updated on company news through the company newsletter and Safety First column.
Italian Trade Commission
CSG partnered with The Italian Trade Commission (ITC) in Chicago to launch Machines Italia, a campaign designed to promote Italian manufacturing to U.S. corporations involved in the production of equipment for agricultural/farm machinery, ceramics, earthmoving machinery, food processing, glass, foundry and metallurgical, leather and tannery, marble and stone, metalworking, packaging, plastics and rubber, printing, graphic and converting, textiles and wood.
Case studies were published in target trades including Packaging Today, Industry Week, Machine Design and New Equipment Digest and in the Machines Italia newsletter that was distributed to potential customers and online.
To bring even greater attention to Italian machine manufacturers, we coordinated a media tour for Italian Trade Commission spokespeople around the Financial Times Manufacturing for the Future Conference held in Chicago. CSG arranged interviews for spokespeople with the Chicago Tribune, Crain’s Chicago Business and BusinessWeek.
Throughout the years of the campaign, the Italian Trade Commission saw an uptick in U.S. manufacturers purchasing Italian machinery. By showcasing the inventiveness and flexibility of our industrial sectors through the Machines Italia campaign, ITC educated a greater number of American manufacturers about the potential for partnership between the two nations. The past successes, along with U.S. economic growth over the past decade, have made Italy the fourth largest foreign supplier of industrial machinery and equipment to the U.S. with exports totaling $1.6 billion in a market of $20.3 billion.
Maxim Health Systems
The successful outreach effort garnered media coverage in USA Today, The Wall Street Journal, latimes.com as well as numerous healthcare, senior and “mommy” blogs, including www.drlaurablog.com, www.ourparents.com; shescribes, a widely read “mommy” blog, which was then picked up by other traditional newspapers.
5th Annual Fall Empowerment Series
A few of our current and former clients:
- CSX Transporation
- Egon Zehnder International
- Evergreen Growth Advisors, Inc.
- Gene Smart, Inc.
- Girl Scouts of Greater Chicago & Northwest Indiana
- Heidrick & Struggles
- The Hope Institute
- Illinois Maternal and Child Health Coalition
- Italian Trade Commission
- Kendall College
- Midwest Palliative and Hospice Care Center
- The Molecularium Project
- Moose International
- National Initiative for Children’s Healthcare Quality
- NorthShore University HealthSystem
- OMNI Youth Services
- Reading in Motion